A DISCRIMINANT ANALYSIS OF ECONOMIC, DEMOGRAPHIC, AND ATTITUDINAL CHARACTERISTICS OF BANK CHARGE‐CARD HOLDERS: A CASE STUDY

  • Author(s): R. Y. Awh, D. Waters
  • Published: Apr 30, 2012
  • Pages: 973-980
  • DOI: 10.1111/j.1540-6261.1974.tb01495.x

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