A DISCRIMINANT ANALYSIS OF ECONOMIC, DEMOGRAPHIC, AND ATTITUDINAL CHARACTERISTICS OF BANK CHARGE‐CARD HOLDERS: A CASE STUDY
- Abstract
- Full Text PDF
- Author(s): R. Y. Awh, D. Waters
- Published: Apr 30, 2012
- Pages: 973-980
- DOI: 10.1111/j.1540-6261.1974.tb01495.x